What is Geo Fencing

Geo-fencing is a technology that allows businesses and organizations to create virtual boundaries around a specific location, and then trigger an action when a mobile device enters or exits that boundary.

This technology is typically used for location-based marketing, advertising, and customer engagement.

In this article, we will explain to you in detail about geo fencing.


What is Geo-fencing and How it Works

Geo-fencing works by using GPS, RFID, or WiFi to identify the location of a mobile device.

Once the device enters or exits a pre-defined virtual boundary, a trigger is activated, and an action is taken.

For example, a business can set up a geo-fence around their store and send a push notification to customers within the boundary offering them a special deal or promotion.

Examples of Common Uses of Geo-fencing

Geo-fencing is used in a variety of ways, such as location-based marketing and advertising.

For example, a business can use geo-fencing to send a push notification to customers when they are near their store, promoting a sale or offering a coupon.

Another common use is for customer engagement, where businesses can send personalized offers to customers based on their location and purchase history.

Setting Up a Geo-fence

Creating a virtual boundary around a specific location is relatively simple.

There are several tools and software available for setting up a geo-fence, such as Google Maps and GeoIQ.

The process usually involves drawing a boundary on a map, setting up a trigger, and defining an action to take when the trigger is activated.

Triggers and Actions

There are several types of triggers that can be set up for a geo-fence, such as entering or exiting the boundary.

The types of actions that can be taken when a trigger is activated include sending a push notification, displaying an advertisement, or sending an email.

The action taken will depend on the specific goals of the business and the type of campaign being run.

Measuring the Effectiveness of a Geo-fence

Measuring the success of a geo-fence can be done in a number of ways, such as tracking conversions or analyzing customer engagement.

Examples of metrics to track include click-through rates and conversion rates.

By analyzing these metrics, businesses can gain insight into how their geo-fence is performing and make adjustments as needed.

Challenges and Limitations of Geo-fencing

Geo-fencing is not without its challenges, such as accuracy issues or privacy concerns.

For example, if the location of a mobile device is not accurately determined, the trigger may not be activated, and the action may not be taken.

Additionally, some customers may be concerned about their privacy and may not want to receive location-based marketing messages.


Conclusion

Geo-fencing is a powerful technology that can enhance location-based marketing and customer engagement.

By creating virtual boundaries around specific locations, businesses can trigger actions when a mobile device enters or exits the boundary.

However, there are challenges and limitations to consider, such as accuracy issues and privacy concerns.

Despite these challenges, geo-fencing is a valuable tool for businesses looking to improve their location-based marketing efforts.

The future of geo-fencing is expected to be widely adopted by businesses across the globe, as it will help them reach the right audience at the right time, with right message and right offer.